Ideas, insights, and strategies worth keeping

This guide breaks down the meaning of B2B marketing automation - what it means, how it actually works, and how to use it to create the biggest impact in your work. You’ll learn which parts of your marketing to automate, which tools to use, and how to optimise your team’s effort into one scalable system that runs smoothly.

When it comes to B2B marketing, it’s easy to get lost in the sea of new trends, concepts and tools.. You try content, ads, automation, email... but when the results don’t match the effort, it’s hard to pinpoint what’s broken. Is it the strategy? The execution? The team? That’s where marketing systems come in - the operational backbone that ties everything together.

Problems rarely come from a single channel or tactic. More often, they stem from a lack of structure. From marketing activities happening in silos. From systems that were never really systems to begin with. Marketing audits are a must if you want to be consistent in your development. They invite you to take a step back and be honest about your growth. In this blog, you’ll find 7 marketing red flags to look out for. Grab a paper and start your marketing audit checklist. Together, we’ll find possible reasons behind those drawbacks and help you turn to the right direction to fix them.