How the European Healthy Aging Summit achieved 152% of attendance goal with NEYK
Building trust and recognition in a competitive scientific landscape
As a first-time event, EHAS faced the challenge of building awareness, credibility, and engagement in a competitive space dominated by long-established scientific conferences. The core challenges included:
Low brand visibility: EHAS was launching from scratch, without existing recognition in the healthy aging community.
Audience diversity: The event needed to reach and resonate with multiple segments - from scientists and healthcare professionals to policymakers and investors.
Tight launch timeline: With only a few months before the event, EHAS needed a structured, efficient marketing system that could create rapid traction and sustainable visibility.
Combining content systems and outbound precision to build momentum
To drive awareness and qualified registrations, we combined structured content creation with targeted outreach.
We produced educational content that resonated with EHAS’s audience. It included expert interviews with the organizing team and short-form videos featuring event speakers. These pieces were distributed through speaker and organizer LinkedIn profiles to maximize organic reach and engagement.
At the same time we built a high-quality lead list through detailed ICP research and segmented them into 5 sets based on professional goals and interests. Each segment received personalized emails tailored to their motivations and goals.
We combined automation and personal touch for the email campaigns. Automated campaigns reached broader audiences efficiently, while manual outreach from the organizing team engaged high-value leads directly. This ensured both scale and authenticity, leading to strong engagement and a high conversion rate.
Results
Results
Results
Results
Our systemized marketing approach led to the following results for EHAS
With strong attendance, high engagement, and lasting brand recognition, EHAS has established itself as a credible platform for collaboration in the healthy aging ecosystem.
152%
152%
Attendance goal achieved
Surpassed target registrations by 52%
152%
152%
Attendance goal achieved
Surpassed target registrations by 52%
152%
152%
Attendance goal achieved
Surpassed target registrations by 52%
152%
152%
Attendance goal achieved
Surpassed target registrations by 52%
61%
61%
Average email CTR
Across 11 pre-event email campaigns.
61%
61%
Average email CTR
Across 11 pre-event email campaigns.
61%
61%
Average email CTR
Across 11 pre-event email campaigns.
61%
61%
Average email CTR
Across 11 pre-event email campaigns.
19%
19%
Increase in brand visibility
Within a perod of 4 months.
19%
19%
Increase in brand visibility
Within a perod of 4 months.
19%
19%
Increase in brand visibility
Within a perod of 4 months.
19%
19%
Increase in brand visibility
Within a perod of 4 months.